Handle Criticism And Improve Your Site

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If you decide to launch your web site slowly, one page at a time over a period of weeks rather than in one Big Bang - there are certain advantages.

If you launch with a big bang, you’ll be so excited about it, you’ll get all your friends and relatives to take a look. In between the positive feedback from your mother and your best friend you’ll get some negative feedback you didn’t expect from other people.

• “We couldn’t easily find your phone number”,
• “the colours clash a bit don’t they”,
• “it’s all right but I had to scroll to see the bottom”,
• did you test it in Firefox because I that page with all the photos on it was pretty mangled”.

If you have just spent a lot of money on the site, you’ll feel like you’re stuck with something you can’t change and adapt to feedback from your customers and from your stats package.

Of course, you’ll only get feedback in proportion to the amount of your site that exists at any one time. So if you iron out all design issues on a couple of pages by launching slowly, that’ll be a good place from which to start creating extra pages.

This entry was posted on Monday, February 4th, 2008 at 10:05 pm and is filed under New Web Site Topics. Find similar posts by selecting any of the following tags: flexible web site design, small business, web design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.