Learn About the Tools That Measure Your Website’s Progress

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If you decide to launch your web site slowly, one page at a time over a period of weeks rather than in one Big Bang - there are certain advantages.

If you launch with a big bang, you’ll almost certainly be completely underwhelmed by the public reaction to your new web site. You will have gone to a lot of time, trouble and/or money and no-one will come. The single minded belief “Build It And They Will Come” worked for Kevin Kostner, but really does not apply to the internet.

The important and significance of your statistics will be more keenly appreciated if, after creating a single page, and adding to that slowly over time, you slowly and with deliberate awareness, build your visitor numbers. You will see as you make each change, the difference that change makes reflected clearly in the stats. Look at this in contrast to loading a site up all at once in its so called finished state. You’ll have so many ways you could change it, it’ll be hard to decide what to change first and what the likely impact of the change will be.

Building out more slowly, you’ll get time to become familiar with the necessary statistics package your site uses so that the detailed reports it provides about visitors, can usefully feedback into the design process. If you launch all at once, you’ll be guessing and worse still, if your design is a complicated, graphics intensive one, it’ll be a lot harder to change.

This entry was posted on Monday, February 4th, 2008 at 9:58 pm and is filed under New Web Site Topics. Find similar posts by selecting any of the following tags: build it and they will come, site statistics, slow launch. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.