Slow Launch Leads to Simple Layout

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If you decide to launch your web site slowly, one page at a time over a period of weeks rather than in one Big Bang - there are certain advantages.

Inevitably, because the single page of your new site will be created fairly quickly, it is unlikely to be loaded with animated graphics, flash animations and other visual trinkets. There is a time and place for those things, but rarely are they appropriate on a newly launched web site.

Pointless, purely decorative animations are usually just a manifestation of vanity publishing. The site owner or the web designer feels that the cooler his home page, the cooler he is.

There is nothing cool about having a home page so urban it looks suspiciously like a mobile phone ad. There is nothing cool about a home page so laid back no-one can work out what to click.

By taking the quick one page launch route, you neatly avoid the temptation to get involved with any of this. In turn this will help you concentrate on providing original and useful content for your visitors. Now that is cool.

This entry was posted on Monday, February 4th, 2008 at 10:08 pm and is filed under New Web Site Topics. Find similar posts by selecting any of the following tags: , , . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Comments so far

  1. […] with web site performance tools from day 1 7. You can feedback criticisms into the design loop. 8. A slow launch encourages a simple web design 9. A slow launch makes it easier to write your own web site if money is […]

  2. for information click…

    very useful information…

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