Handle Criticism And Improve Your Site

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If you decide to launch your web site slowly, one page at a time over a period of weeks rather than in one Big Bang - there are certain advantages.

If you launch with a big bang, you’ll be so excited about it, you’ll get all your friends and relatives to take a look. In between the positive feedback from your mother and your best friend you’ll get some negative feedback you didn’t expect from other people.

• “We couldn’t easily find your phone number”,
• “the colours clash a bit don’t they”,
• “it’s all right but I had to scroll to see the bottom”,
• did you test it in Firefox because I that page with all the photos on it was pretty mangled”.

If you have just spent a lot of money on the site, you’ll feel like you’re stuck with something you can’t change and adapt to feedback from your customers and from your stats package.

Of course, you’ll only get feedback in proportion to the amount of your site that exists at any one time. So if you iron out all design issues on a couple of pages by launching slowly, that’ll be a good place from which to start creating extra pages.

Web Site Design for Your Small Business - Part 5

Spread the Cost of Web Design

If you decide to launch your web site slowly, one page at a time over a period of weeks rather than in one Big Bang - there are certain advantages.

If you employ a web designer who applies this slow growth technique, they can either do the updates for you, or provide you with a content management system so you can add pages yourself.

If it’s the former method, it follows that the cost of your site is spread over several months which makes it easier for you to manage. Because you will be learning about the web as your web site grows, the relationship between you and your designer will be more fruitful. You’ll have time to become accustomed to the level of work and commitment required to keep a web site healthy and he’ll appreciate that.

But when you take the big bang approach to web site launch, where your web designer creates the whole site, it may result in an anti-climax with your expectations outweighing the site’s performance.

If you are fully involved in the development of the site at some level you’ll also be aware of the work involved in getting visitors to come to the site.